If you are like me you have listened for years of all the promise the internet holds. Yet, as we surf the net many times websites seem to be seeing nothing more than an online business card. There are a few websites that truly seem to integrate into the way we do business.
However, my question is simply, "how does a flash intro boost profits." Do you employees actually use your website for anything? Do your employees readily access any part of your website to add content? Have you ever considered that your website could be a tool to increase efficiency in your workplace?
For example, the realtor, a realtor spends most of their time running from property to property trying to show their homes. When they return to the office, there is the voice mail, the Email, the staff meetings, etc... Who has the time to also sit down and try to interpret html to put a listing on the internet?
I suspect no one, so the bigger companies have a full-time IT guy that does it for them. What about the smaller company that can't cover the overhead of in-house IT? Enter Drupal, with a Drupal Real Estate website the realtor can access their listing data entry form from any computer connected to the internet. In fact, an iPhone would work too.
The realtor can log in with a user name and unique password. Then, add the Title, Promotional Slogans, load the address to be added automatically to a Google map and upload photos taken by their iPhone or from a digital camera connected to the PC through a USB port. In only a few minutes, maybe 5 at most, all data is entered and with a click on the enter key. Drupal grabs your data, loads it into the MySQL database residing on your server and renders the information into a webpage for the world to see.
In fact, Drupal is so advanced it can take parts of your data and spread them around to other pages in your domain such as slide shows, tickers and spreadsheets. The end result is that your website grows through content added daily in your office, not by an internet professional. Also, your listings can hold any piece of information you are interested in showing. Images, text, MLS numbers, slogans and property notes are easily added and all can made searchable on your website.
Drupal is ideal for bloggers, writers, and community forums where user input can come from multiple users. Through these functions your Real Estate website can become a usable interface for your employees and clients. Questions can be asked and answered, forms can be ready to be completed online and articles can be written and posted about certain properties or changes in real estate practices. The fact is your website is only limited by your imagination. Drupal will even give you the most up to date WC3 standards compliant code you need for optimum search engine optimization.
There is really no better website content management system than Drupal. Your new content becomes new independent pages with automatically placed Meta tags and time stamps relevant to the search engines. Your site will rank fairly because you have new content, old content, revised content and changed content. Your content will be organized and formally coded to please the major search engines. Search Engine tricks and magic are irrelevant.
The best solution is current and changing content. This tells the search engines your site is on top of things and deserves a better placement. If you are looking for the ultimate solution for your Real Estate office, think Drupal.
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